Fairphone, a Dutch brand at the forefront of sustainable technology, wanted to unveil their refreshed brand identity and new logo in a special way – and we think they absolutely nailed it.

In the making for quite some time already... First we helped developed the concept from Fitzroy visually to help them win the agency pitch for Fairphone. Then we further developed the Fitzroy's script to bring this Fairphone commercial, and Mobi, the lovable waste-collecting robot to life.

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a good beer was responsible for creative direction of the production, including designing and animating the character. We co-directed the film with Jorrit Stollman with whom we very much enjoy collaborating.
Artbox has handled the complete production.

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